Jobs in Public Relations

October 12, 2007 at 10:50 am 2 comments

Unfortunately, public relations has been given a bad rap, so when you say you are majoring in PR, expect some people to roll their eyes and groan. They only know the bad side of PR, the side that is portrayed as “mouth pieces” for the government and big, bad corporations. But PR careers offer a lot more than that.

True, you can work for the government or in a corporate setting, but there are other options in a variety of areas. And if you do want to work for the government or a corporation, that’s great. Many of them do great work, but it gets overshadowed by the problems of others.

More and more PR students are looking into full-time event planning as a career, and some companies do just that. For example, Eventco Productions, headquartered in Columbus, Ohio, creates events ranging from weddings to corporate meetings all over the United States. Careers in this area give PR practitioners a chance to use their creativity and the chance to travel.

Many students also choose to work at a public relations agency. PR agencies take on many different clients. An agency can be specialized in one area, such as McCullough Public Relations in Canton, which specializes in the after-market auto industry. Most agencies, such as Marcus Thomas in Cleveland, have a variety of clients.

Agency life can be hectic, but every day will give you a different experience. You will never be bored working for an agency, and they can offer great opportunities for advancement.

Another area of public relations to consider working in is the non-profit sector. Smaller non-profits don’t always offer great pay, but they give you the chance to be involved in a cause you are passionate about. Many non-profits put on events to raise money, so you’ll get to put your event planning skills to work here too.

These are just a few of the many areas you can choose from when looking into a PR career. Consider what your other interests are and search for a career in that area. Almost every career field uses PR in some way, so research your options and I’m sure you’ll find something that suits you.


Entry filed under: Careers.

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2 Comments Add your own

  • 1. Nikki  |  November 29, 2007 at 8:10 pm

    I am a junior public relations major and i found this blog to be quite accurate. When people acknowledge my major it is with the so called ‘groans’, and when i explain that i want to do more than just event plan, people do not understand the concept of what a pr practitioner actually does. You have explained a few possible careers such as non-profit, government public affairs, and corporate pr. I think you should have touched more on what a practitioner actually does on a day to day basis but you gave a very good overview. You even gave examples of places to look into a job. The links were well thought out and so was the blog. Great job!

  • 2. Kim Rodia  |  November 29, 2007 at 9:57 pm

    It is true that Public Relations gets a bad rap in the public arena. I, too, am guilty of being interested in this major based on the glamorous idea of throwing extravagent parties in New York City and LA. This can be possible, however, after completing my first PR class I have found that Public Relations has so much more to offer. I am hoping to take a part in each one of the different spectrums of the field. By experiencing PR in non-profit, corporate, and agency settings, students will be much more comfortable picking a career path after college. You did a great job in your blog outlining all the differnt options that PR has to offer. The websites you listed around the area are great resources to look at for internships and more information on the field. I enjoyed reading all of your blog postings, they were very informational and helpful. Good job!

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