The Beginning

September 26, 2007 at 7:38 pm 1 comment

Hello everyone! And welcome to my first blog post! This blog is designed to help students who are just entering the world of PR. I started out as a psychology major, so when I switched to public relations, I didn’t know a lot about the field. I didn’t do a lot of research either before changing majors, so I had some questions.

My first question was, what exactly is public relations? I learned quickly what it is not. It is not advertising and it is not marketing, even though they can be closely related at times. Public relations is all about creating and maintaining relationships. Relationships can be between an organization and the public, management and employees or business to business. The Chartered Institute of Public Relations provides a good definition of PR.

I also wanted to know what skills I needed to become a good PR professional. The first thing I heard, and still continue to hear, is that you have to write well or you’ll never make it. So, if you don’t like to write, this probably isn’t the profession for you. PR professionals also have to be able to think critically and creatively and communicate effectively. You also have to stay on top of the news and know how to navigate the internet.

stylebook.jpgOne book you won’t be able to live without is The Associated Press Stylebook. This book is the guide on how to write for the media. Another book that will help you is When Words Collide, which is a guide to grammar and punctuation. I suggest adding both to your library as soon as possible.

I also learned there are some questions that can only be answered once you start working on your first PR assignment. And I realized it’s okay to struggle at first because writing for PR is unlike anything most of us have done before.

So, if you like to write and think creatively, give public relations a try. A PR degree offers many interesting career opportunities.

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Entry filed under: The Basics.

What about a minor?

1 Comment Add your own

  • 1. Jeremy Sanders  |  November 29, 2007 at 4:44 pm

    This is a very well written explanation of what to expect in the PR profession. It is a very intense, interactive field to work in. It’s great if you love to work with others and like problem solving. There are many different places you can work as a PR professional. For example you could work for a hospital, any large corporation(goodyear,GM,etc) to government agencies. So there is definately a variety of different working environments to choose from. The Government agencies employ a very large percentage of PR professionals
    today. There is also great opportunities in Non-profit agencies.

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